Welcome to Wolf Den Leads LLC
Leads-Based Direct Sales for Everything in the Home
We are changing the way home services brands sell. Whether it is TV, internet and phone with partners like Xfinity, or roofing, gutters, windows and home improvement, our representatives sell face to face on qualified leads — increasing profit and market share while cutting the cost of customer acquisition.
We do the selling. Our clients keep the growth.
We have brought in top-tier results in home services for years, and we are taking those skills into every product a homeowner buys at the door — connectivity, energy efficiency, and the roof over their head.
We Focus on Quality Over Quantity
We are not like most lead generation companies. Rather than chasing sheer volume through cold calling and blanket email, we use only the most targeted methods to generate the highest quality leads and results possible — then we knock on the door and close them.
We're Sales People First, Trainers Second
Our sales training, coaching and management programs are built on techniques we still run ourselves in the field every week. That empowers our team with the key sales skills needed to accelerate growth on any campaign, in any vertical.
A High-Performing Sales Team Drives Growth
We connect ambitious home services organizations with the best sales talent to represent them. With years of experience in direct sales, we have the skills, the knowledge and the strategy to deliver the highest level of sales recruitment services.
We're obsessed with driving successful outcomes.
Our strategic sales outsourcing accelerates ambitious home services organizations' growth — from early stage lead generation through end-to-end business development — with a seamless blend of sales and marketing activity.
Our representatives never have to hunt for their own leads.
In most sales and marketing companies the team is required to generate their own leads. That is extremely time consuming and costly for account representatives and for the firms that employ them.
At Wolf Den Leads LLC our clients provide us qualified leads, and our own platform delivers exclusive home improvement leads by territory. That frees our representatives to do what we do best — build genuine relationships with homeowners and close business at the kitchen table.
What we sell at the door
- TV, internet & phone — Xfinity and other connectivity partners
- Roofing — storm, insurance and full replacement
- Gutters & gutter guards
- Windows, siding & doors
- HVAC, solar & energy efficiency
- General home improvement & remodeling
Four ways we build revenue for home services brands
Outsourced Sales
From initial conversation to purchase order. We field trained, badged representatives on your campaign — connectivity or home improvement — and own the number end to end.
Sales Training
Regular training and coaching is the key to building a sales team's performance. Ours is built on the pitch, objection handling and closing techniques we run in the field every week.
Recruitment
Connecting ambitious organizations with the best sales talent to represent them — sourced, screened and vetted for direct sales specifically, not general retail experience.
Management Training Program
Outsourced sales and marketing is an ever-growing industry, so we pair our sales training with a management track that moves top representatives into branch leadership.
Exclusive Lead Delivery
For roofing, gutters and home improvement contractors, our platform delivers exclusive leads by ZIP territory — one contractor per cluster, priced per delivered lead.
Campaign Marketing
Targeted acquisition built around the door, not around impressions. We ensure our clients' marketing dollars work harder and go further in every market we open.
From account representative to branch manager.
The reality is that we are expanding across the Augusta and CSRA market and nationwide, so we will need top account representatives to transition into branch manager positions. That requires training — and we are very proud that we provide it in house to every account representative who earns it.
We teach management skills including, but not limited to, human resources, conducting interviews, conducting performance reviews, training, professional coaching, budgeting, and time management.
The track
Account Representative
Learn the product, the pitch and the close on qualified leads.
Team Lead
Run a crew, coach the pitch, own a piece of the territory.
Assistant Manager
Interviewing, performance reviews, scheduling and budgeting.
Branch Manager
Open and run a market with full P&L responsibility.
Apply to join the den
Whether you are looking for a seat on the sales floor or a partner to sell your product, start here. Every submission goes straight to Alexander Napoles.
When considering an outsourced sales department, these areas are key
Expertise
Effective direct sales requires a wide range of expertise — territory planning, compliance, pitch design, retention and recruiting all at once.
Accountability
An outsourced team knows it will be held accountable for the work performed. Without the cushion of a long-term contract, our firm has to be results-driven to survive.
Flexibility
Outsourcing gives you an instantly prepared, specialized team available whenever a storm season, a product launch or a market shift requires you to adapt.
Knowledge
Cross-industry experience — connectivity and home improvement side by side — lets us build strategies based on a far wider sample of homeowners than any single brand sees.
Savings
Outsourcing saves both year-round overhead and the investment of assembling an entire sales department, from recruiting through to management.
Objectivity
A fresh perspective lets our teams see a company the way its prospective customers see it. It allows us to tell it like it is.
We do things differently.
We ensure our clients' marketing dollars work harder and go further.
We like to share how we work, from time to time.
Finding the Right Fit: The Importance of Recruitment in Outsourced Sales Teams
In the world of outsourced sales, effective recruitment is paramount to ensuring our teams deliver exceptional…
Why Leads-Based Sales Beats Cold Knocking in Home Services
Handing a representative a qualified lead changes the economics of a territory before anyone knocks…
One Contractor Per Territory: How Exclusivity Changes Close Rates
Shared leads put four contractors in a race to the bottom. Exclusive territory does the opposite…
Contact.
We're always open to hearing from ambitious organizations that are looking to scale but are unsure how. Get in touch to see how we can help.
Management
Managing Partner
Alexander Napoles
Contractors
Roofing, gutters, windows or remodeling? Skip the form — claim your territory and start receiving exclusive leads directly on the platform.
Ready to put a sales team on your product?
Tell us what you sell and where you want to grow. We will tell you exactly how we would open the market.